Website Design and eCommerce
Keeping Up With Current Website Design Styles
Website designs change over time. They become outdated and reflect poorly on a business. You may be hurting your reputation and sending customers straight to your competitors! A website that was designed 3 or 4 years ago is going to look outdated.
Websites now need to be responsive to meet the ever increasing use of smart phones, tablets and other devices.
"Nearly 8 in 10 of consumers would stop engaging with content that doesn’t display well on their device." — Adobe
Websites on all devices need to load quickly while still having beautiful, interesting imagery and content to engage visitors.
"59% of consumers globally would rather engage with content that’s beautifully designed as opposed to simply designed —even when short on time." — Adobe
They need to have more functionality than ever before as visitor expectations of easy social media interaction, online shopping, multiple communication methods and online data collection and reporting becomes standard. Your customers are on the move and expecting responsive design for their smart phones and tablets.
For retail business selling online, having a trendy website design can make the difference between thriving sales and closing doors.
For other types of business an engaging updated website design is just as important. Whether you sell B2B or B2C products or services: Visitors are expecting engaging, updated website designs that represent a company's pride, credibility, status and brand excitement.
If your website is outdated there is less chance of converting visitors to new customers. Websites are an inspiration and credibility tool that directly impacts sales.
You Thought Shopify was Just for eCommerce?
While Shopify was primarily designed for eCommerce websites, we have found it to be a wonderful platform for all website development projects. If your website does not take advantage of the built in eCommerce functionality of Shopify, your monthly hosting fee will be cut in half (or more) but your website will still be SSL secured so you don't have to worry. You will still have access to the user admin area to easily maintain your content including your blog(s) (yes, you can have more than one). Contact us for more information about this pricing structure or to have us design you a beautiful professional website. Our website designs are perfect for professional practices, manufacturing, industrial, and construction businesses (just to name a few) as well as b2b and b2c eCommerce businesses.
Have you been thinking that maybe your website is a little dated looking or that it doesn't really have all of the features you've been hearing about such as responsive design, third party integrations, apps? We've been in the website business for awhile and years ago it was fine to have a family member, friend or the local web shop make you a website but that is no longer the case. Your website should be working with you and not just sitting there looking a little haggard in today's online culture. We can help with that.
How Your New Website Can Work For You
One of the things we hear most often is that businesses want to be able to manage the products and content on their website themselves. They don't want to wait for their web resource to have time to add the latest content to their websites. So, first off, you will want to have robust management tools that are easy to use. On the fly you can add an announcement or let customers know about a special event.
Many eCommerce website owners have also had to deal with PCI compliance of their websites, SSL certificates and hosting nightmares. With Shopify you don't have to worry about that. It's taken care of for you, letting you get on to the business of selling.
Would you like some additional functionality for your website? Maybe an integration with one of your other systems such as an accounting system or maybe an Amazon affiliate integration? Shopify offers an app exchange rich with apps that cover all kinds of functionality, some free, some paid. Add on what you need to make your website the robust focal point of your business process.
Sell on multiple sales channels such as Pinterest with Buy Buttons and Facebook, Amazon, Houzz and more using a combination of delivered functionality and app add-ons from the exchange. Ceate shipping labels right from your Shopify admin. Create separate logins for your shipping department so they only see what you want them to see. Do you sell B2B and B2C? With add-on apps you can offer two prices, one for wholesale customers and one for retail customers.
These are only a few of the features that today's online retailers, wholesalers, and service companies can employ in their Shopify websites. In addition we offer customization and implementation to help save you the time of figuring out how to do it.
Need some configuration help or a customized theme? No worries, we are here to help. Get a free trial account today by clicking on the affiliate link below.